The top box of a search result usually includes 3 sponsored pay per click results

You should research terms that customers use, such as 'rising damp problem' or 'damp company'

The right column includes sponsored pay per click results

You should research terms that search engines rank

The rest of the page includes the free, organic listings

Free keywords search tools are available on the search engines

There are usually 10 results per page, but there can be many pages

These tools can tell you what keywords are being typed into the web

The number of results are displayed at the top of the page

These tools can tell you how many results you would get from each keyword

A SEO provider should attempt to get you on the first page, but not guarantee it

You can view the source of any web site and see their keywords

No SEO advisor can guarantee anything, if they do they are lying

Look at a popular website and look at their keywords

The main sites are Google, Yahoo, MSN and ASK

Search engine tools will list the keywords that have recorded for your site

Most of the other web sites feed off these sites

The same tool will tell you what keywords resulted in your site being displayed

4 search engine submissions will cover more than 80% of the market

Useless keywords include, contact us, home, about us, products, sales, etc..

Most people have a question that needs answering, hence, ASK gives

You keywords should be listed in your meta data

A search may be "I need a free damp survey in Walsall"

You keywords should be spread throughout your page within the content

The small words are ignored by the search engines, such as I, need, a and in.

You could use design architecture to silo your keywords, or group them

This leaves Free, Damp, Survey and Walsall, which are keywords

Page names should be your keywords

Robots or spiders, crawl the web looking for these keywords

Good page names include swimming pools, baths, taps, not products

These keywords are compiled and matched against the search query

Page content should be about your keywords, such as swimming pools

If the keywords in a search equal the keywords on a site, you will rank higher

The link names from one page to another should contain the keywords

The search engine will deem this close match as relevant

The alt text on an image should include the keywords

If the results don't interest the searcher, a new more focused search will start

Silo's of keywords, lead to relevant pages of content about a keyword subject

The searcher rarely looks beyond the first page, even the first 3~4 results

A much higher relevant concentration of keywords can be gained from siloing

Your keywords need to be big words (not small words)

The actual file names, such as 'damp.html', in the directory

Your keywords need to be in the searchers question or search query

The title or the page names, this can be a sentence, in the head section

Your keywords should only contain services that you can provide

meta name="description" content="short, 1 line, key keywords", head section

Your keywords should include the geographical target areas

meta name="keywords" content="longer, 3 lines, all keywords", head section

Keywords like free get many results, but will not target Walsall damp surveys

''a hrefs' or names of links, in the content

In a pay per click campaign words like free should avoided as a result

H1 ~ H6 or title tags, in the content

You should concentrate on relevant keywords that target your customers only

Alt tags of photos or images, in the content

'Free Surveys' alone would gain a wider audience, but fewer relevant calls

Comments under the photos or images, in the content

'Damp Survey Walsall' for example, targets relevant customers only

The content should make full use of explaining each of the keywords

''Free Damp Surveys Walsall' is acceptable as customers may type this in.

Even images file names, movie names, the css name, every name possible

Directories are a collection of relevant sites such as 50 damp companies

Some sites can be ranked higher because of the age of the site

Directories will have a collection of many keywords which will be relevant

Some sites can be ranked higher because there is often new information

Directories such as yellow pages spend a lot of time and money on their seo

An older site that is regularly updated with new features will rank higher

The number of links looking at your site will count towards relevancy

The basics are still the same, the keyword search must be found on your site

If you place an advert in yell and ebay, they will link to your web site

Look at the search engines web tools for the keyword list and adjust them

Higher quality links to your site will increase your ranking

Insert new technologies into your web site such as blogging

Feeds such as RSS, twitter etc.. will count as links to your site

The snippets of keyword content will form part of the search result

Specialist areas such as damp companies have fewer competitors

Update and re-word your content regularly to target snippets of text

If there are 5 million results you chances will be lower of a 1st page position

Update the file, link and headings regularly, files have traceable dates

If there are 500 results, even a poor site has a good chance of a good position

Update the meta labels in the header area if it is required

The search engines search a website for keywords in the content

Submit to google is a must

The search engines search a website for keywords in the meta data

Get a verification code, place it on your web site in the head section

Prior abuse has lead to new rules being applied to repeated words

Submit an xml formatted sitemap

If the content just contains the word damp, 5000 times, it will be ignored

Look at the search engines web tools for any rejected content

Its OK if the word 'damp' appears 50 times, equally spaced within 1000 words

Look at the search engines web tools for any errors or suggestions

Without understanding the content, it looks like the page is relevant for 'damp'

Some seo tools and site check are expensive, try the free ones first

The search engines find it difficult to search dynamic sql based data

A visual check of your site can be made to check the content is real

The search engines can not read pictures, only text

Your site can be reported if the keywords are being abused without content

The best results will be gained from HTML text that can be read

You site can be dropped by the search engines for any abuses

A collection of approx 100 words may summarise you entire site

Never employ poor seo techniques such as hiding or repeating keywords